Tag: Snapchat

  • What They’re Not Telling You About Snap Maps

    As we’re sure you’ve probably seen or read about on the internet at this point, Snapchat recently released a new update that also included a new feature: Snap Maps. The new feature allows you to find your friends, explore the world, and plan an outing or trip on a map featuring caricatures of yourself and friends called Bitmoji. The internet and media have been quick to critique Snapchat, touting the new feature as “dangerous” and “worrying.” While ensuring your privacy is protected is an important responsibility, some of the reports have just been flat out wrong. We’re here to set the record straight and let you decide for yourself.

    1. The feature is opt-in.

    Opt-in means no one is automatically sharing their location with the app. The feature is accessed by pinching to zoom out. Upon accessing the feature for the first time Snapchat will prompt you asking if you would like to share your location. You have the option of not sharing your location at all or sharing your location in order to view the map of your friends.

    2. You can ‘ghost’ yourself.

    ‘Ghosting’ yourself essentially means keeping your location private. It allows the app to use your location in order to provide you with the location of other friends, but does not share your location with anyone. You do not appear on the map. ‘Ghost mode’ once toggled on remains on until switched back off.

    3. You can choose which friends see your location.

    If you want to take advantage of the new feature while maintaining some of your privacy you can also choose to share your location with only specific friends. This allows you to take advantage of the feature to see which of your friends are nearby or view snaps from popular locations and events around the world, while not sharing your location with your entire friend’s list.

    4. Your location is only shared with your friends.

    While Facebook posts can often by seen by strangers (public posts) or friends of friends (tagged posts), Snap Maps only allows your friends to see your location, if you have opted-in. Many media stories have falsely reported that Snap Maps is viewable by everyone. This is misleading; while it is viewable to every one of your friends the feature is not viewable publicly.

    5. The feature showcases hot spots around town and throughout the world.

    The feature curates snaps that have been posted to the ‘our story’ feature to reveal popular events and locations. Is Journey in town for a concert? A heat map will appear above the venue, giving you a glimpse of what’s happening. Scroll across the world to the Eiffel Tower and take a look at history through the eyes of others. This is one of the coolest aspects of the new feature! It allows you to discover events that are happening near you, find nearby friends who might be interested, and plan an adventure.

    What are you thoughts on the new Snap Map feature? We’d love to hear your feedback. Have you opted into the feature?

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  • 5 Reasons Instagram Stories is Superior to Snapchat Stories

    1.Instagram Stories Provides Analytics 

    Instagram Stories AnalyticsInstagram Stories’ analytics are important for business owners and marketers alike as it can help show you what your audience is connecting to and engaging with. To be fair, Snapchat does give you data on how many people viewed a snap as well as who viewed it; however, after 24 hours that data is gone.

    Instagram keeps how many people viewed a story and more for 14 days, allowing you to gather more data  from your followers. You can filter your stories for the past 14 days by impressions, reach, exits, and replies. If you want to filter the results even more, you can apply an additional filter for the last 24 hours, 7 days, or 14 days. The ability to see when viewers exit is huge! This can help you determine if your daily stories are too long or even what type of content your viewers don’t appreciate. Instagram does currently lack the ability the sort this data.

    2. Stories Can Promote Your Main Profile’s Content

    Instagram Stories have the ability to mention other accounts (clicking the username brings up a bubble with the username that will take you straight to their profile page) or even your own. In doing so, stories is an excellent way to appear at the top of your followers’ feeds, showcasing your latest posts, and directing them straight back to your business’ content.

    Snapchat has yet to add any sort of tagging feature. There also is no core profile feature to direct users to in order to learn more about your products or services; stories is the snapchat product.

    3. Boomerang

    Boomerang was originally a separate app by Instagram that allowed users to record a short 3-second long clip that would repeat itself forward and backwards. It has since been baked into the flagship Instagram app. The effect has become immensely popular on the platform, particularly with millennials.

    The effect is very reminiscent of GIFS, which are wildly popular with millennials on Tumblr and have even recently caught the eye of Facebook. With about 90% of Instagram’s user base under 35, it is an excellent platform to capitalize on that demographic. The popular effect is a great way for brands to get creative and produce native content as well!

    4. The Design is More Intuitive and Customizable

    Customization Abilities & Text Freedom with Instagram Stories Instagram is a creative community, made up vastly of designers and creators. The tools made available to users reflects this demographic with a large amount of options and customizations. One of the biggest perks is the ability to change text size. No more awkward, hanging words that take up a ton of space. Instagram also gives you the ability to add multiple text layers which has yielded some original text designs for posts. Users have used multiple text layers to create shadows and other effects, for example.

    Simple, modern “stickers” allow users to showcase weather conditions, the time, or their location. There are also stickers for the days of the week and holidays; Instagram is constantly updating the collection to choose from. They also have multiple pen tools that allow you to draw or write in different styles. There is a thin marker style, a thicker, highlighter line with a slight opacity, as well as a line with a neon, outer glow. The ability to use all of these styles with any color you can imagine rounds out the customization options in Instagram.

    5. Instagram Stories’ Filters

    Instagram’s stellar filter options not only make posting fun but they also can make your photos look stunning! With filters that add gradient, color overlays, or increase brightness, or decrease noise, the filters are specifically designed to make photos or videos look great. They provide the finishing, professional touch, giving you the same freedom to edit your photos or videos as you would in the main app.

    While snapchat’s main focus has been on geofilters and the use of facial recognition to overlay graphics onto your face or videos, Instagram focuses on the creative process of posting: choosing a subject and unique angle and then selecting one of Instagram’s several filters to polish your media before posting. Instagram Stories is ramping up it competitive offerings against snapchat by launching their own geofilters. While currently only available in select cities, the feature is sure to roll out more broadly very soon.

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